The ROI of Content Marketing
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ROI of Content Marketing: the metric that guarantees the success of the strategy is the metric that allows calculating the return projections of the investments made in the production of content to attract customers. Otavio Andrade May 30, 19 | 10 min read content-marketing-roi A frequent challenge in the life of a marketing professional is proving the value of his or her work to his superiors and to the market. In digital marketing, this mission has become much easier. After all, it is possible to measure almost all the results of a digital strategy and there is no shortage of tools to analyze the most important metrics. However, there are strategies that can make this
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