A relatively old but enlightening book is Location is still everything
The same platforms on which we sell can give us fundamental insights into market trends and affinities. The contemporary product manager must know how to use Google Trends, Facebook Audience Insights, Google Ads, Ubersuggest, etc., and (perhaps) use less trite benchmarks on competitor features. via Benedict Evans Understanding product-market fit has always been important, but in an exhaustively competitive market it is a crucial activity. Also linked to the process of rethinking the product and design thinking is the study of the redefinition of the distribution process according to the omnichannel now internalized by the consumer.E-commerce should be a basic skill of every marketer: not to decide whether to use Shopify or not, but to understand the right mix between (expensive) experience of the physical point, data acquisition typical of DC and "anonymous" volumes of marke Bosnia and Herzegovina WhatsApp Number tplace sales. Therefore Product Management , integrated with data and collaborative techniques with users, and coordinated with the P of Place , returns to being at the center of the marketing strategy.
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I will study… I would like to delve deeper into the limits and opportunities of Customer Data Platforms , and in general of systems that associate first-party data with the customer journey and the various touchpoints, such as the various Marketing Cloud Platforms , Customer Data Platforms and customer intelligence platforms . Also to understand if they are really monsters as they portray them, for better or for worse, and what more they can do (and at what cost, including personnel) compared to more focused and limited systems such as Mailchimp or Active Campaign.
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