The value of great customer service

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In this rapidly changing world clients are desperately looking for people with whom they can have insightful conversations. Rather than accepting presentations and imitated advice from them, these people can become soundbites and can sit in. Listen around the table and ask insightful questions. issues and provide independent strategic advice. Salespeople who can provide additional services in return are more likely to win lifelong customers and become preferred suppliers without having to constantly compete on price. Provide ongoing post-sales support Once your sales rep closes the sale, it doesn’t mean the value and relationship ends. Known for their excellent customer service they famously allowed a customer to return a set of tires that he didn't even purchase from them.

While this may not make sense on paper the fact that this story has been widely shared demonstrates as a differentiator and leads to more customer relationships. More and more companies these days are going beyond customer support and establishing customer Email Marketing List success teams. These teams are dedicated to helping current customers get the most out of the product. For example, to ensure a consistent experience for your customers use and pipeline management software with details outlining each customer’s specific success criteria based on their journey from prospect to customer. This aligns the company's sales and customer success teams and enables closer customer relationships because sales reps can better understand customers' needs and can plan their ongoing relationships.




Final Thoughts By prioritizing relationships with prospects and existing customers, salespeople can better understand their needs, provide more value and build trust. This involves taking a long-term view and putting customer interests ahead of sales. With a foundation based on the solid principles of what relationship selling refers to and a sales process that supports strong relationships your team will have a significant advantage over your competitors. Close more deals with your free sales communication playbook Learn to master sales conversations with this one-page eBook. Expect expert advice to help you improve your soft skills and improve your conversion rates.