I started the article by

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quoting Sinek's famous phrase: “People don’t buy what you do, they buy why you do it.” So if your company could, through Brand Identity, give substance to these values , to the founding reasons of your company's history and experience, you will finally be able to feel in tune with your audience. It is then that your Brand will be extremely aligned with your Brand Identity .According to a survey by Nielsen , an analytics and polling company, online sales have seen exponential growth during the pandemic. Today the world of e-Commerce and virtual commerce is worth more than 500 million Euros , 30% more than in 2019.


Online sales in the time of coronavirus have brought about a real  sault data revolution in purchasing , which varies according to age groups: for generations Y and Z – those born between the 80s and 2010 – there has been a reduction in spending given the perception of an increase in the economic crisis. The trend, however, is opposite for Generation X – those born between the 60s and 80s – who have maintained their consumer habits by transferring purchases to online platforms. There is an ever-increasing interest in digital commerce. Those who were previously skeptical are now buying online, captivated by the convenience of the web; but what are the steps to take to sell online? 4 steps for an e-Commerce If you are thinking of opening your own digital business to ride the growing wave of online sales, you are most likely a merchant who wants to add an internet portal to your point of sale , or you are an entrepreneur who wants to open an e-store from scratch by inaugurating a new business .


Whether you have a shop or you are starting from scratch, however, to start selling online you will have to follow these 4 steps : 1. Four digital walls Just like you would do for a physical store, when you sell online you have to choose your store . Today the choice is very wide and there are different platforms on the market , even without the need to create your own e-Commerce – discover them here . My advice is to turn to a professional or an agency for advice , advice on the most suitable platform for your business: a few dozen articles and four digital walls will be enough to start your online sales.