As if it wasn't already confusing enough

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And of course, as the search engine is bas on advertising (as are several other vehicles, such as television, radio, etc.), many already assume that, to appear first, it is necessary to pay more. , experts and agencies point out two work fronts for decision-makers: SEO : make the website appear in organic (non-paid) search; Google Ads: advertise to appear in paid search.

As we said, Google is a vehicle. In the eyes of companies, not much different from a TV station or radio channel. And then, especially Pitcairn Email List  when seeing the SEO discipline, managers turn up their noses and ask themselves: “But doesn’t advertising on Google help SEO? Can’t I pay and resolve this at once?” Quick answer: no, you can't .



But let's explain better. Appearing on Google: organic vs paid The two search modalities are essentially different, and therefore should be consider for your business separately. If your goal is to define which one is best for you, I suggest taking a look at this article. Here, the objective is to explain this difference in a simple way, to illustrate why advertising on Google and SEO are initiatives that can complement each other, but whose influence on each other is restrict and does not depend solely on the advertiser's money .