What is a Sitemap and Why is it Important?

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When it comes to improving your online performance, there are a number of SEO strategies that can help increase your relevance. Knowing what a sitemap is is essential for ensuring that your page is properly optimized and can then rank well in search engines.

If you still don't know the concepts behind this technique and its importance in the digital world, check out this information that GoDaddy has selected!

After all, what is a sitemap?
Understanding what a sitemap is is simpler than it seems. Also off page seo service known by its English term, sitemap, it is a file in XML or HTML format that shows the paths to the pages of your address, including categories, images, videos and published text content.

This list of all URLs will act as a sort of guide so that search engine robots can more easily find the searches made by users. The organization is done hierarchically, which means that the visitor does not need to go page by page until reaching the searched item — it is possible to go directly to the subcategories.




To better illustrate how this map works, let's use the following example: your website's home page is like the entrance to a shopping mall. Sometimes, people only come in looking for a specific store — that is, a specific page — so there needs to be an organizational scheme so that people don't end up going down the wrong paths looking for what they need.

In this way, just like the maps available in these shopping centers, which show the location of each establishment, the sitemap can guide the user to the desired category, text or gallery, without having to take longer and unnecessary paths.

Understanding sitemap formats
The creation of the file, as previously mentioned, needs to be done in XML or HTML. But what does this mean?

In addition to knowing what a sitemap is, you need to be aware of the formats so that the strategy works correctly.

XML
XML (Extensible Markup Language) is one of the extensible programming languages ​​used to create special markup.

In the case of the sitemap, it is used to help index the website, since this format is what makes search engines identify the hierarchy of the pages and then pass this information on to the user who is doing the search.