Google Tag Manager account

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Which is needed to implement the tracking code on your website. To do this, copy this ID and go to your to add the appropriate tag with the tracking code. If you already have a container in Google Tag Manager created for Universal Analytics, you can it is possible to create new events based on existing ones, which can speed up the creation process. If the event you want to create also use it for GA.
  
All you need to do is create a new tag in it. with the type "Google Analytics GA configuration". Then, in the moible number data Measurement ID” field, paste the measurement ID that you previously copied from Google Analytics. As a rule, select “All Pages” to collect analytics data from every page of your website. Finally, give your tag a name and save it, which will allow you to send analytics data from your website to Google Analytics. To ensure that the tracking code has been correctly added to your website, you can use the DebugView tool. To do this, log in to your Google Analytics account and then go to the "Configuration" section. You will find it in the side panel.



In the “Configuration” section, click “DebugView” which will allow you to check whether analytics data is being collected correctly from your website. SEE The AIDA model in copywriting Changing Google Analytics settings In the next step, you need to pay attention to adapting your account settings to your needs. Adjusting the storage time of user and event data By default, this time is only months, which may not be enough for many industries where the time from the user's first visit to the website to conversion is much longer.