Dealing with the No money

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As you’ll need to create event triggers for each action and write a bit of code. Plus, you’ll need some QA’ing and time to pass to make sure the data is flowing through correctly and there are no attribution errors. Some metrics you’ll want to track: Overall website visitors Google Analytics Website visitors from SEO Google Search Console and maybe Ahrefs Keyword ranking Ahrefs, or a good rank.

tracking tool Sign ups from different pages Mixpanel or Amplitude Paying subscribers from different pages Mixpanel or Amplitude Newsletter subscribers, if applicable Mixpanel or Amplitude Any resources that can be accessed phone number list or downloaded Mixpanel or Amplitude Hopefully that gives you some clarity on what and how to track. I know I didn’t go over exactly how to set these up, because it’s quite complex.



Would be a mega blog post on its own. Who knows, depending on when you’re reading this I might have released a blog post on it. Great, you’re on your way to creating an outstanding content marketing operation. Lastly, you’ll need some people to help. Content creation is HARD and takes a lot of effort to do correctly. 11. Scaling your content team There’s a point in every startup where the founders either have an aha-moment.