Typical CTR rates for unbranded entries in the source region are for the first position . for the second position and . for the third position (figures may vary). To calculate the cost of the top contextual placement multiply the number of bids for each keyword and then divide the result by the expected CTR.
You can easily optimize your costs by adding up and comparing the price. How Much is My Competitor Spending on Google Adwords My Competitor 's Ad Budget How to Determine the Contextual Advertising Budget for a Particular Site Again Serpstat is one mobile app designs service platform that helps you track competitor advertising spend.
But we recommend you try a few various sites to find which is the most convenient for you. Based on your previous search queries domain quality and the total number of phrases found in the context the tool will generate a list of relevant sites for you. How Much is My Competitor Spending on Google Adwords.