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We must answer based again on an appropriate context. Do we receive visits from those cities or markets to which we can offer our products or services? This question cannot be answered in minutes, and there is much more to it than it appears. “The location report of our visits is usually analyzed anecdotally when in reality it defines the success of the local SEO strategy and the detection of new target markets” To carry out the proper analysis we should see which pages are positioning in each territory and see if SEO is working through a generic strategy or one with greater segmentation.
“Having many visits that enter directly on the home Special Database page will be a problem, since we will be losing the ability to microsegment the strategy by themes or target clients” Let's take an example, if we want to sell in Barcelona and Madrid separately, do you think it would be appropriate for both searches from these cities for customers to reach the same page? It could be so, but it would be even more interesting if we managed to index two independent pages on which to carry out adequate SEO optimization.
Because it could happen that we did not sell the same product, or that our approach to each target was different. With this we can create marketing campaigns that are not necessarily related, and the success or failure in SEO of one will not condition the other. I told you it was interesting! Why do we have visitors from other regions that we do not serve? It is bad? Does it harm my brand image? When we position long tail words we can be more specific, but when a project gains strength and short tail keywords begin to appear that decisively drive the SEO strategy, we could fall into the problem of the scope of action.
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發表於 2024-2-22 18:53:37