Short- and long-term goals can help shape your email marketing strategy

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Content, and campaign structure. Create Content Craft engaging and relevant content based on your potential buyers and campaign goals. Keep in mind that you may also find valuable content in your company's most popular blog posts - you don't always need to create blog posts and guides from scratch. Still, it’s necessary to make sure you’re not providing content just for the sake of providing it to your audience. Whatever you share with them needs to really help them imagine how to use your product (and make them more likely to buy it).

Some of the best content are social Job Function Email Database proof and impactful videos (you can even embed them into your emails). Segment your list Segment your email list based on behavior, communication preferences, demographics, purchase history, or other relevant criteria. Segmentation ensures you send relevant emails that resonate with your audience. This makes them more likely to perform the desired action - whether that's buying something, subscribing to a newsletter, or downloading an e-book.




Email Segmentation Results Find the Right Timing Drip campaign emails are time-based emails, which means your timing is more important than any other type of email marketing campaign. To choose the best time to send your email campaign, consider your recipients’ habits, time zone, and previous interactions with your emails. Doing this correctly can significantly impact open rates and engagement – ​​so don’t skip the research phase! Test and Adapt.