Even so, it can give you clues about

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Whether you should get involved in social media or not. If your social media strategies are working for you, the size of your competition's audience could be a good indicator. A broader audience can make it clear that there is a lot of interest in connecting with a brand through social media. A smaller one could indicate that the public prefers other ways of maintaining contact. What are the social networks that your audience prefers. Similarly, audience size research can indicate which social networks are ideal for reaching audiences. Tools like RivalIQ , Wildfire Monitor , or Twitter Counter are great for quickly assessing audience size across multiple networks.


Engagement As I mentioned, audience size is not the List Of Real Mobile Number List best metric for social media success. Engagement , on the other hand, is. Therefore, the next step will be to analyze what engagement your competition achieves with its audience. How much content have you selected? How does your audience react? Do they publish with the intention of opening debate or does the public simply want to connect? The best tool for this: Simply Measured's free Social Media Analytics tool. Profile Settings Generally, the first impression of your business is received through a profile. Therefore, it is important to do it right.





Still, you might find it difficult if you don't know what your audience expects. Luckily, this is another item you can get from your competition. Specifically you should pay attention to the following: Cover images . How they present themselves visually. Do you only show a photo or do you try to create a story with the cover image? Whatever the case, you have an opportunity to stand out. Descriptions . A social media description is usually the first referral someone receives to your business. Observe how they present themselves, what language they use, etc. Where they link to from their profile.