Half of marketers say they will invest

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Its content production agency is one of the largest in the world . Content is what drives the energy drink giant. % of Content Marketing professionals believe that the industry will create clear metrics to evaluate the return on investment with content marketing in the coming years. The digital metrics already available provide % of the numbers needed for this analysis. Therefore, I believe it is more a matter of establishing better analysis criteria than having access to more numbers. % of brand journalists believe that this option will be the main career possibility in Journalism soon.Hopefully... I'm doing my part...  more in content this year.


Hopefully… I can say (and show) that it works… 1000 Mobile Number List For marketers, the impact on social media is the most important factor in content production and for brand journalists, views and shares. In the final analysis, I delve deeper into what I consider to be a misperception in the importance of social networks, often overvalued to the detriment of the company's own website (brand). On average, companies' internal content teams have people. Normally an experienced journalist is hired to take care of communications. A person with experience to create the theme calendar, the language standard, the consistency, the method. The remaining professionals vary according to the company culture. I believe it is important to have someone to take care of visual communication, as content is not just text. A good photographer, with experience in image





manipulation and good design skills, is a key professional in corporate communication. Completing the team, people to write, respond to contacts, chat on the website and social media and keep discussions high and at a good level. In brands that work on content professionally, there is always a leadership position to take care of the area, reaching management positions (CCO), however, the managerial level is the most common. Why are there few management positions for brand journalists? I consider that this occurs mainly due to the desire to hire young people. When brands and professionals migrate to digital, they give (exacerbated and unjustified) importance to social media reactions.