This is why it is not enough to have an

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Can be applied in many cases, for example, to evaluate a product before its launch, to create an accurate pricing strategy or to determine the effectiveness of an advertising piece before airing it. ADVERTISEMENT Traditionally, there have been other research methods, such as surveys and focus groups. However, these methods are not always reliable, since there are factors that can influence the answers, such as wanting to please the researcher or trying to give the “correct” answer, instead of the true one. But there are no secrets in the brain. Your mouth may say you like a product (and you may actually believe it), but you




r mind may say the opposite. And in the end, the unconscious Bolivia Mobile Number List is the most powerful force that dominates our behaviors . In fact, it is estimated that around 95% of purchasing decisions are made unconsciously and take around 2.5 seconds . Assuming that our brain acts in a 100% rational way is a big mistake. excellent offer, you have to know how to sell it. This science aims to identify which areas of the brain are activated in consumers' decision-making processes. That is, when there is a purchasing action, which also implies the acceptance of a brand or product, the brain behaves in a specific way.





It is this behavior, imperceptible to the naked eye, that neuromarketing aims to study and measure. Among its main study objectives, we can mention: Identify consumer reactions of acceptance (or not) in relation to brands, packaging design, products, online platforms and various other aspects; predict consumer behavior in purchasing processes. Neuromarketing captures indicators of neurological, psychological and physiological content, which can vary from the electrical activity of the brain to the movement of facial muscles, sweat, body language and heartbeat. What are the elements of neuromarketing Below,