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Although, in previous cases, media and more human decision-making. When it comes to SERP, we have other factors, such as artificial intelligence and algorithms. The sad thing about this is that data and technology can be racist. This may sound very paradoxical since both are supposed to be objective and exact sciences. However, let’s remember that data and technology are built by humans, and they are also susceptible to their own bias, even when they are building artificial intelligence. As the author of the Search Engine Journal, Carolyn Lyden, said.

“Algorithms and machine learning are only as good as the information Sri Lanka WhatsApp Number we feed these models”. Luckily, as marketers, we have the power to change our own minds, detect our prejudices, and take action on it. If we detect our own biases, we can perceive when something is just a stereotype and doesn’t represent reality. How to Decrease the Bias It is not easy to fight an algorithm, even though Google has tried to reduce the biases in the SERP, there is still a long way to go before we have a bias free technology. But there’s one thing or two that we can do to make it better — after all, we are the ones providing content to these algorithms.



Check the main tips below: First of all, start with yourself Let’s make something clear: having a bias doesn’t make us a bad person, but we should be more committed to recognizing our prejudice. Next time you find yourself giving a stereotype to one person, think “Why am I thinking this”, or “Is this true?” Consider that no one can be reduced to a stereotype. Every person is full of nuances, personality traits, and diverse backgrounds.