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The downside is that precisely because of the rather massive diffusion, precisely because marketing automation is an integral part of the inbound methodology , not everyone uses the platforms correctly. Let's start by analyzing some of the most common errors, followed by solutions to remedy them, if you also realize that you are committing them. common mistakes solutions to fix them Marketing automation is not based on a lead generation strategy The problem You've purchased and started using marketing automation software, but a typical content strategy hasn't been implemented yet .
The consequence is that you are unable to attract qualified traffic to the site and convert it into valid leads wedding photo editing service for the business, so at the moment the ROI derived from adopting the platform is minimal. To overcome this problem, some companies may consider purchasing pre-packaged contact lists to increase their database. The solution Our advice is not to buy commercial contact packages, even if they are promising you that it is a targeted and valid mailing list. There are several reasons why this is not a wise choice from a lead generation perspective.
Hardly a person will be happy to receive an unsolicited email and you certainly don't want to annoy a potential customer! Contact lists generally have a high cancellation rate because, whatever the seller says, they are not qualified leads and in the long term the database will not become more extensive, vice versa the newsletter subscribers will decrease. What can you do instead? Focus on an inbound digital strategy aimed at attracting traffic from users who are truly interested in what you have to say. Start writing posts for the company blog , create a premium content offer and promote it.
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發表於 2023-11-21 15:26:45