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Create VIP/loyalty program emails and send messages based on behavioral targeting. Automation Automation capabilities are a must. They allow you to create an entire library of emails, and then upload them to your ESP so they are sent automatically based on the user's preset behavior. You can also automate them to be sent at specific intervals, as well as to send dynamic content based on the contact category. Re-Engagement When you have had no communications with former prospects or contacts, don't simply assume that they have lost interest.

Make sure your ESP allows you to create re-engagement messages, such as “We miss you! Here is a discount coupon to encourage you to make your next purchase”, send recommended products based on their previous purchases, useful content based on their interests philippines photo editor or even a customer opinion survey. A/B testing Even if you have the best content team on the market and have designed great emails that should appeal to your target audience, the only way to know for sure if they will be effective is to test them.



Create two versions of them and send them to segmented contacts to see which one works best. Of course, try only one element at a time. Laws and regulations of email marketing Lastly, you should ensure that all your email marketing campaigns comply with all related laws and regulations. Some will apply only to specific geographic locations, while others apply to the entire sector. Being well informed about all of them will give you peace of mind and will help you avoid sanctions for non-compliance.