Add a QR code sticker to ask visitors for a review on Google or Tripadvisor; ...

santo77885@gmai

might help you gain good sales opportunities. The same strategy can be applied to SMS. The difference here is that this type of message may have a cost. A platform to send multiple messages is needed just like the carrier itself, which may charge per message or a monthly/yearly plan. SMS messages can stand out though, this channel is not commonly used for personal messages anymore. Another benefit is that there is no need to be connected to the internet, so just having a phone signal is enough to deliver the message. SMS marketing example Source: Vallexa Marketing 4.

SOLOMO: Right place at the right time The term SOLOMO is a gathering of the initials: Social + Location + Mobile. It brings the possibilities to be explored by these three variables. Some of them are: Adding your business location on Google or Instagram; Invite  Whatsapp Number  people to check in on their social media. Some businesses use this tactic to provide free wifi connection after check-ins; Invite people to tag your business on social when they are at certain locations; environments for photos with your logo or any other branding icons. This can be a personalized table, plate, glass, or even scenarios for photos, so when people take a picture and post it, their network will see where it was; The main goal here is to be creative and make your brand stand out while people experience your product or service.






SOLOMO tactics can be cheap and simple but there is a high chance of getting good results with it. 5. Location Based Marketing (LBM) You probably know or at least have heard about ABM – Account-Based Marketing. We have already talked about it in our blog and you can take a deeper look at it here. When it comes to LBM, however, the strategy is to work with personalization according to the location of a person/business. A good example of it is when you are at the airport and you get a notification regarding your flight or when you receive an email about an event happening in your city. There are many ways to take advantage of this, especially if your company runs an app. Having a person’s location means you are able to set specific types of communication, like sending an invite to visit a store when they are close to it, or map your competitors and send personalized communications when your clients are at one of your stores. There are even cheaper ways to use this strategy.